Many artists struggle with balancing their studio time where they can be creative with the business administration time which included marketing their work. Parady was encouraging about getting out there - sometimes if even to share ideas or be social
Parady shared several other art blogger’s sites as examples of others who inspire her - I loaded the pdf of the references if you’re interested. She also indicated that she had been using Blogspot but switched to Wordpress. She was able to transfer all 200+ of her Blogspot posts to Wordpress without losing a thing. She also downloaded all her files to her own server from Wordpress.org - not wordpress.com - that way everything is seamless and it looks more professional. You can also use paypal or artpal to create an online shop! Track your viewers by using google analytics or sitemeter - it's fun to see people from all around the world looking at your blog - and it's easy to install.
Some main tips from BJ Parady’s workshop are:
- If you upload photos, be sure to add tags and a description or caption to increase the chances of being found by search engines - or simply be sure to add words in your blog post if it’s not a “Wordless Wednesday”
- Encourage comments and conversations - even if they happen on your facebook account or on twitter - and if you do have a facebook or twitter account, be sure to post the link to your website or blog
- You can use your blog site as your website!
- Do not be afraid to click around - you are not going to hurt anything and you can always delete!
- Keep it simple and be clear
- Get your own domain name to make your site look more professional - ant this helps search engine results too
- Make 4 or 5 posts for yourself first before really publicizing and get feedback from a few good friends!
Blog on, readers! And Thank you, BJ - You're talent shines through!
To see some of BJ Parady's award winning fiber art and to read her blog, go to www.bjparady.com